Why Use a 301 Redirect Strategy After Website Redesign
In majority of site redesigns, SEO relies on an precise, comprehensive and perfectly implemented 301 redirect strategy. A great strategy preserves your site’s link authority which is crucial especially if your site has earned a good reputation and has been around for a long time. 301 redirects authorize Google and other search engines to transfer the link authority of your old site to the new one, when you are changing domains, and deleting pages or file extensions.
Without it, the new URLs would start all over, from scratch. This can be disastrous to your business. Continue reading