How to Integrate Social Media in a Website Redesign
There’s no question that social media is an essential tool for e-commerce, and regardless of your product or service, you need to take advantage of it. But contrary to what some may believe, there’s no need for websites and social media to compete, and you can actually use them together. Here offer some tips to integrate social media in a website redesign: Continue reading
Creating a Complete URL Redirect and Error Page Strategy for Your Website Redesign
As is often the case, when you redesign your website there are bound to be some web pages that will be drawn to a new location. That is why it’s very important to have a comprehensive plan for redirecting these pages. When you have a URL rewritten you should have a 301 permanent redirect and these tips should be remembered: Continue reading
Why Use a 301 Redirect Strategy After Website Redesign
In majority of site redesigns, SEO relies on an precise, comprehensive and perfectly implemented 301 redirect strategy. A great strategy preserves your site’s link authority which is crucial especially if your site has earned a good reputation and has been around for a long time. 301 redirects authorize Google and other search engines to transfer the link authority of your old site to the new one, when you are changing domains, and deleting pages or file extensions.
Without it, the new URLs would start all over, from scratch. This can be disastrous to your business. Continue reading
Inbound Link Analysis Before Website Redesign
For a lot of companies, their own website is an old friend that they simply do not want to change. That is why you can still see some websites that are already a few years old but still look pretty much the same since the day they were launched. But then again, a website redesign can be advantageous for your business. Doing so improves your search engine placement. But if not done correctly, it could actually hurt your ranking and you could lose your website traffic as a result. Continue reading
Keeping Your Organic Traffic After Redesigning Your Website
A complete website redesign is a delicate proposition. However sooner or later you will need to redesign your website, and when that time comes you run the risk losing your traffic. In fact, this task is one of the biggest challenges in SEO that any company with an online presence can face.
So what will happen once your website is relaunched? How will it perform in Google and other search engines? What about your 404s and existing links? Continue reading
5 Critical Points of Web Content Redesign
The whole point of redesigning a website is to improve the content and layout. Putting together a website is easier than ever, but as the site grows, the time for website redesign will eventually come. For the redesign to be a success though, it must provide information your visitors are looking for. Continue reading
5 Website Redesign Tips to Make Your Site More Usable
One of the things you need to consider if you’re planning to redesign your website is increase its usability. Usability simply means making it easy for site visitors to find what they’re looking for, and contrary to what some believe, suability isn’t that expensive, as all it takes is a bit of research and creativity. By making the proper changes, the number of people that visit your site should increase. Continue reading
How to Ensure Your Redesigned Site Uses Images Legally
Although copyright laws may not cover usage of online images, that doesn’t mean you can use just any image for your website redesign project. A lot of people do it yes, but it’s not right and could get you in trouble. Here are some suggestions to ensure everything is aboveboard.
Create the Image or Shoot the Photo
Since you’re redesigning the page, now is a good time to start using your own images. As long as you take the photos or create them from scratch, then they’re yours and you can do whatever you want with them. Continue reading
How to Redesign Your Website’s Fonts and Typeface
Through the years the number of fonts and typefaces you can use on websites have increased dramatically. While having a lot of choices is always a good thing, it can also be disastrous, as using the wrong fonts could turn visitors off and force them to go elsewhere. If your website looks a bit disorganized and needs a website redesign, using the right fonts will be essential. Continue reading
Why Your Restaurant Website Needs a Redesign
It’s not enough to just put up a website for your restaurant, as it is necessary to update and redesign it to meet the needs of customers and the changing times. If your website is getting long in the tooth, then it’s time you or a redesign team give it an overhaul. And if you’re not convinced a website redesign or even a website is necessary, the following should make things clear. Continue reading