The Case against the Massive Website Redesign

Most people, when they think about website redesign, consider a truly massive change. It’s not really like overhauling a car and putting a new paint job. It’s more like actually buying a new car.

The Usual Scenario

This is what usually happens when it comes to web redesign. You take a good long look at your website, and you feel like the look is old-fashioned and obsolete. The layout is ho-hum boring, and the homepage is a huge indecipherable disaster. You have lots of pictures of employees that no longer work there. And some of your company departments are whining about insufficient website benefits. Continue reading →

One of the more common screw-ups in website redesign is when you totally change everything in the belief that you’re improving your website. And then you find out that your website, which was previously in the first page of Google results of the most common keywords, is no longer there. It may even be relegated to the third page of results, which is the secluded backwoods in Google commercial real estate. When this happens, your SEO traffic will drop precipitously.

So what should your web designer do? Here are some tips to keep in mind: Continue reading →

A lot of people these days are guilty of complacency, especially when running their own websites. Many people just let things go on as they always have, and don’t even make minor improvements. But sometimes a massive change may be the right answer.

Of course, some people (like you, for instance), may be hesitant about starting the website redesign process. After all, the memory of the original web design process may still be fresh in your mind. But before you simply dismiss the subject, here are some stats you ought to think about. These are not opinions, but cold hard facts.

$1.1 trillion: the amount of retail sales affected by the Internet. That just shows just how important your website and online marketing are. That’s 36% of all retail sales. Continue reading →

Problems That Won’t Be Fixed by Website Redesign

When you have a website, there’s no such thing as perfection. There will always be problems. Even if you think everything’s running perfectly, you still need to make improvements on a constant basis. It’s like a race where everyone’s trying to overtake you. You have to run at least fast enough to maintain your lead.

But the problem with website redesign is that some people think it’s a cure-all for every problem you have. But some problems won’t be solved by a massive web redesign. Continue reading →

There are many possible reasons why you would put up with another web redesign. But you can all boil down those reasons to just one thing: improving profits. But of course that naturally leads to the question of how to improve profits.

Website redesign can help, but only if you make sure you identify the right objectives. These objectives, one way or another, can lead to increased profits. Here are some possible objectives you may want to aim for: Continue reading →

If you have gone through a web redesign already, the thought of another web redesign can be truly upsetting. That’s an understandable reaction. After all, you’re thinking about all the time that must be used for such an endeavor. Then there’s the matter of resources, and of course there’s also the cost to consider. Continue reading →

Have you tried visiting your own website on a tablet instead of a desktop computer? How about visiting your site on a 4-inch smart phone? It’s very likely that your site still goes for a fixed-width design but with new trends and ideas coming up you will want to reconsider redesigning with a responsive layout in mind.

What’s a Responsive Website Design?

Here’s how the old website designs work: when you view a website with a maximized browser it will look great but when you make the browser window narrower you’ll have to scroll left and right, not just up and down. This is because the contents of the page are at a fixed width. Continue reading →

Opting to alter the look and feel of your website? Web redesign is important to adapt to newer trends and devices and it will help you stay connected to your audience as the Internet changes and adapts. However, you can’t just slap on a new design and drop everything; you need to really take some time and study the analytical data being affected.

Keep Track of Page URLs

There are many web designs you can adapt to and for the most part they only affect the way your page looks and feels. However, website redesign involves adding new pages, new pop-ups, new content, or completely re-working your website from top to bottom. When you do that you need to track your URL data per page. Continue reading →